What is slow fashion and why is VOUS a slow fashion label?
VOUS is an advocate for the slow fashion approach - which refers to considered design, smaller production runs and quality longer lasting garments. We believe that fast fashion, (trend driven, high turn-over, poor quality garments) has a negative impact on our everyday lives. From the landfill it creates, to the social inequity in garment production factories, fast fashion poses serious ethical issues to the garment manufacturing industry.
VOUS has chosen to be a slow fashion label in order to make a stand against the issues related to fast fashion. We consider both our environmental impact and fair work conditions at each stage of our garments creation. Our focus is to provide customers with contemporary designs using high quality fabrics so that they become treasured pieces in your wardrobe, not landfill after one season’s wear.
Where are VOUS garments designed and made?
All garments are designed in-house in Newcastle NSW. Production occurs in Sydney by small family businesses that are 100% Australian owned. Keeping our relationships within the Australian manufacturing industry enables us to truly monitor each stage of a garments creation.
What is the process of making a VOUS garment?
VOUS currently offers two collections per year- Autumn/Winter and Spring/Summer. This is in contrast to fast- fashion labels that produce hundreds of new styles a season. The process of creating a VOUS collection begins with a design concept. This typically references nature and the human experience in some form. Once a design concept is generated, relevant information regarding colour and imagery is then collected. Individual garment designs are generated next by abstracting from these images and objects. The production steps then follow and involve fabric sourcing, pattern making, toiling, grading, sampling and finally production. VOUS produces less than 10 garments per style per season, meaning that your purchase is truly unique.
Where do you source VOUS fabrics?
VOUS sources each season’s fabrics through a number of Australian wholesalers. We focus on using natural fibers, some of which are organic in origin. Our woven fabrics originate from offshore, as Australia simply does not have the fabric manufacturing industry to create these fabrics. Our organic knit fabrics are manufactured in Australia, by a mill located just outside of Melbourne. In addition, dead-stock fabrics are used in our designs. These are rolls of fabric that are left over from wholesalers or mills. VOUS is able to use these types of fabrics as our production runs are small.
How does VOUS attempt to minimize waste?
Fast fashion is one of the most polluting industries in the world. Our approach aims to minimize waste by creating long wearing garments that will take pride of place in your wardrobe for years to come. Our production processes also utilize as much fabric as possible, by creating our Zero Waste accessories from left over materials that would otherwise be sent to landfill.