Behind The Brand

Our Story

Welcome to VOUS (pronounced V-oo), where contemporary design meets ethical fashion; designed exclusively for women who appreciate quality, style, and a mindfully crafted wardrobe.

VOUS was established in 2013 in NSW, Australia by Renee Verdon, who after studying at The Fashion Design Studio, Sydney Institute; began her journey towards creating a non-trend driven ethical fashion brand. The brand holds a strong commitment to crafting timeless pieces from natural fabrics that seamlessly integrate into your wardrobe. Our collections, produced in limited quantities in Australia, ensure that each garment is unique, meticulously designed and handmade with care.

At VOUS, we understand that your wardrobe is an extension of your confidence. That's why we not only create garments that make you feel empowered but also prioritize kindness to our planet and its people. Read more about our ethical production processes here. Dressing well should feel good in more ways than one.

In a world where time is a precious commodity, VOUS makes getting dressed a stress-free experience. No complications, just effortless style tailored for the modern woman. We value moments of peace and encourage women to pursue their passions and prioritize self-care over mindless shopping. VOUS is not just about fashion; it's a lifestyle that reflects your values.

The VOUS collection is a harmonious blend of mindfully crafted garments, offering versatile options that effortlessly transition across seasons—each piece destined to be a treasured addition to your wardrobe for years to come. 

Indulge in the VOUS experience—where sophistication, consciousness, and contemporary fashion converge. Elevate your style, embrace confidence, and let VOUS be the curator of your timeless journey.

 VOUS ethical sustainable fashion                                             

Our Ethics

What is slow fashion and why is VOUS a slow fashion label?

Slow fashion isn't just a term; it's a commitment to thoughtful design, smaller production runs, and crafting garments built to withstand the test of time. Unlike its fleeting counterpart, fast fashion, which thrives on trends and sacrifices quality, slow fashion is a deliberate choice. It's a rebellion against the rampant turnover of poor-quality garments that contribute to environmental havoc and social inequity in garment production.

VOUS has chosen the path of slow fashion as a bold stance against the pitfalls of the fast fashion industry. At every stage of our garments' creation, we weave consideration for the environment and fair work conditions into the fabric of our ethos. Our mission is clear—to offer you contemporary designs that not only elevate your style but also stand as treasured pieces in your wardrobe, defying the disposable culture of fast fashion.

With VOUS, you're not just making a fashion statement; you're making a choice for ethical, enduring style.


Where are VOUS garments designed and made?

All VOUS garments are meticulously designed in-house in Newcastle, NSW, and manufactured by 100% Australian-owned small family businesses in Sydney, NSW. Our commitment to local production ensures hands-on oversight at every stage, guaranteeing quality and ethical craftsmanship. By maintaining our production processes within a 200km radius this also allows us to reduce our CO2 emissions- caring for our planet in the process. 


What is the process of making a VOUS garment?

VOUS produces two thoughtfully curated collections each year—Autumn/Winter and Spring/Summer, a deliberate departure from the excessive turnover of fast fashion.

The journey towards a finished garment starts with a design concept inspired by nature. We gather pertinent information on colour and imagery, and then transform this inspiration into unique garment designs. From fabric sourcing to pattern making, toiling, grading, sampling, and finally, production—each step occurs within the Australian manufacturing industry.

Unlike fast fashion labels that flood the market with hundreds of styles, VOUS remains intentional, producing less than 10 garments per style per season. This ensures that your purchase is more than just a fashion statement; it's a testament to the individuality and ethical values embodied in each piece.


Where do you source VOUS fabrics?

VOUS takes pride in sourcing each season's fabrics from reputable Australian wholesalers, emphasizing the use of natural fibers, some of which are organically sourced. While our woven fabrics originate from offshore (due to the limited fabric manufacturing industry in Australia), we prioritise sustainability by incorporating dead-stock fabrics into our designs. These are remnants from wholesalers or mills, and VOUS can utilize them seamlessly due to our small production runs.


How does VOUS attempt to minimize waste?

The VOUS brand is on a mission to minimize waste in two impactful ways. Firstly, by crafting durable garments designed to be cherished in your wardrobe for years to come, ensuring your purchase stands the test of time. Secondly, we're proud to include a Zero Waste Accessories Range, which are skilfully crafted from leftover materials that would otherwise find their way to landfill.


Elevate your style with VOUS—where fashion is not just a statement but a commitment to sustainability. Explore our collection and join us in creating a wardrobe that transcends trends while making a positive impact on the planet.